High Standards and Premium Quality
Quality has been at the forefront of our business since its establishment by our grandfather, Pentti. It is our driving force and our passion. Implementing a Quality Standard has been crucial in maintaining our high standards for every product we create, build, and deliver.
Our brand embodies the quality standard and delivers it in every aspect of our process, from design to material selection, production, finishing, packaging, and delivery. Each piece of furniture goes through rigorous testing to ensure it meets our stringent standards at every stage of production.
We prioritize valuing the hard work and skill of everyone involved in our production process by fostering a culture of excellence. To do this, we offer performance-based incentives that reward quality over quantity. This approach enhances our team's focus on details and promotes occupational wellness, while unifying everyone behind our vision of delivering high-quality furniture at fair prices, with consistent standards.
To summarize, Luonto is a family-owned furniture brand known for producing premium quality furniture with skilled artisans. The company places a strong emphasis on quality and has implemented a Quality Standard to maintain high standards throughout the production process.
Certifications and Labels
On Solid Wood
PEFC™ (Programme for the Endorsement of Forest Certification) focuses on wood and paper products. If the furniture has wooden components such as frames, bases, and boards, PEFC means the wood comes from sustainably managed forests and protects biodiversity and workers' rights.
On Plywood
FSC® is similar to PEFC, but it's often considered the gold standard for responsible forest management. This certification guarantees that the wood in their furniture is fully traceable through the supply chain and sourced in a way that helps preserve forests for our future generations.
All Cushion Foam
This certifies that flexible polyurethane foam used inside cushions and mattresses is made without heavy metals, formaldehyde, or phthalates. If you see furniture with this certification, it means the foam is tested for harmful substances and meets strict European safety standards and hence assures of a healthier, safer indoor environment.
Oeko-Tex
This certifies that the fabric has been tested for harmful substances and ensures every component, including the thread, button, and zip, is safe for human use.
This certification reassures that the furniture is not just comfortable but also healthy and environmentally responsible.
REACH
R.E.A.C.H. (Registration, Evaluation, Authorization, and Restriction of Chemicals) ensures that chemicals used in textiles are registered, assessed, and safe. Therefore, fabrics compliant with REACH are safe for both health and the environment.
Performance Fabric
PFCs (perfluorocarbons) are chemicals traditionally used to create stain- and water-repellent finishes. When the fabric quotes PFC-Free, it signals that the furniture is made with safer, more eco-friendly materials without compromising on performance while also reducing the environmental and health concerns.
Performance Fabric
It's proprietary fabric technology done to performance fabrics that allows you to clean stains with water only, no detergents needed. Here, the fabric gets a special treatment that coats each fiber with an invisible molecular layer that resists wine, ink, mud, and grease. This technology means that the furniture where this type of material is used stays cleaner for long, is easier to maintain and reduces the need for harsh chemical cleaners. Thus, ensures it's safer for families and pets while also extending the upholstery's life.
SAFE FRONT®
This is an antimicrobial treatment that’s done to performance fabrics to protect fabric from bacterial growth, dust mites, and allergens and maintains a clean, odor-free surface.
If you find furniture with this treatment, it means the upholstery is designed to stay hygienic longer, helping protect your family from allergens and microbes. This way it also maintains a fresher and healthier indoor environment.
